PitchPost client: Black Magic Insurance project: Logo/ID/Branding design: Matt Moore When the creator of Walker Tracker asked me to design a brand for his pet project I jumped at the chance. Pitch Post is a mobile app art experiment. PitchPosts are conversations that you can view based entirely on where you are. When you press … Read More
Lamley Group project: Logo/ID/Branding design: Matt Moore The Lamley Group are toy car curators and influencers who showcase diecast cars from around the world via their website, Facebook, Instagram and YouTube channel. This project was special for me because Hot Wheels™ were not only my favorite toy when I was a kid they exposed me … Read More
Project: SporeCraft logo/ID Design: Matt Moore SporeCraft is a startup involved in bio-fabrication. The race is on to replace traditional petroleum based plastics, rubber, and foam. One of the materials that holds great promise is the natural polymer known as “mycelium” which is the underlying body (the part you don’t see) of mushrooms. SporeCraft is … Read More
Plates Logo and Environmentally Activated Signage client: Plates project: Logo Design and Concept design: Matt Moore Plates is the brainchild of a chef/DJ that wanted to blend what he loves, which is great music and food. The logo design gives a nod to the classic diner but also feels modern. “Plates” is also a term … Read More
Sapphire Hotel project: Logo client: Sapphire Hotel design: Matt Moore The Sapphire Hotel was in desperate need for a logo. They had tried a few over the years but none of them really stuck. They had always cultivated that Oscar Wylde, drunken sailor, old world port vibe but trying to incorporate it into a logo … Read More
La Porteña Chimichurri project: ID/Brand & Packaging client: La Porteña design: Matt Moore Usually when a client comes to me with a laundry list of things they want to convey in their logo I have to be the “no” guy. I give them my “less is more” lecture and remind them people have the attention … Read More
Moto-Stache Moustache Wax project: ID/Brand & Package client: My Mustache design: Matt Moore Moto-Stache High Speed Mustache Wax – The first mustache wax with a speed rating. It works great, and it smells great doing it. Look for it soon in bike shops and men’s grooming stores. I spent over a year developing this wax. It … Read More
project: Corporate ID client: KJtax design: Matt Moore KJtax makes doing your taxes and accounting stress free and honestly… almost fun. They are so passionate about their work that you immediately know you’ve come to the right place. I developed a brand identity that will inspire trust with color ways that are … Read More
Mt.Up project: Logo client: Hobo Industries design: Matt Moore This company makes custom made lightweight bikepacking gear out of recycled materials. They needed a name and brand. They are unapologetically low-fi and wanted a way to reinforce their unique niche in the emerging bikepacking market. I came up with the arrow/mountain and said to myself; “Mount Up!” It conveys multiple … Read More
SEFT Consulting Group project: Brand Identity design: Matt Moore I designed this logo for the SEFT Consulting Group. They specialize in keeping buildings upright and infrastructure in place when catastrophic things happen. Their name is a bit of an acronym – Structural, Engineering, Forensics, and Tsunami engineering. I wanted to start with the font that … Read More