client: Black Magic Insurance
design: Matt Moore
When the creator of Walker Tracker asked me to design a brand for his pet project I jumped at the chance.
Pitch Post is a mobile app art experiment. PitchPosts are conversations that you can view based entirely on where you are. When you press 'Allow using my location', your browser will ask for your permission, and then you will see nearby PitchPosts. It uses one simple proprietary QR code for all which you can generate yourself or get from the PitchPost for Free!
If you have a little free library in your yard you could have a PitchPost where people can share their book reviews or give suggestions. They could post pictures of themselves or their favorite passage.
Mark a dangerous intersection for pedestrians and get others to comment or share video or photos.
If a place inspires you share a poem, or a song or a piece of artwork. Share historical information and photos from the past and invite other to do the same.
The idea was inspired by depression era outsider artists who had the practice of marking fence posts with artwork to signal other transient workers that "this house is friendly" or, "this house is not friendly."
Based on American folk art motif known by several names:
- center star
- barn star
- sawtooth star
You see this form often in quilting. I think this form serves as a very relevant metaphor for the story we want to tell. For one
it is a star. Stars are traditionally used as markers for reference. They can tell you where you are or guide you to other places.This particular star has a folk tradition and the fact that it was used in quiltsadds to the symbology. Quilting brought people together in a creative way.
People came together to share stories and connect. The quilts themselves made fromused fabrics worn by all of the family members told a story as well. When all of the piecesare put together they form an even bigger story. The story is different to each viewerdepending on their perspective. One person may see a star but another may see an X. That is the nature of information - it is all conceptual.
Pitch Posts become a patchwork of stories.
I often think about Paul Rand when I design logos. I think about the time he pitchedthe Westinghouse logo in 1959 and they said; “What does it mean?” He said; “Westinghouse!”