The idea was inspired by depression era outsider artists who had the practice of marking fence posts with artwork to signal other transient workers that "this house is friendly" or, "this house is not friendly."
Based on American folk art motif known by several names:
- center star
- barn star
- sawtooth star
You see this form often in quilting. I think this form serves as a very relevant metaphor for the story we want to tell. For one
it is a star. Stars are traditionally used as markers for reference. They can tell you where you are or guide you to other places.This particular star has a folk tradition and the fact that it was used in quiltsadds to the symbology. Quilting brought people together in a creative way.
People came together to share stories and connect. The quilts themselves made fromused fabrics worn by all of the family members told a story as well. When all of the piecesare put together they form an even bigger story. The story is different to each viewerdepending on their perspective. One person may see a star but another may see an X. That is the nature of information - it is all conceptual.
Pitch Posts become a patchwork of stories.
I often think about Paul Rand when I design logos. I think about the time he pitchedthe Westinghouse logo in 1959 and they said; “What does it mean?” He said; “Westinghouse!”
