client: Ke Nalu Paddles
project: Store Window Ad
illustration: Matt Moore

Ne Nalu makes arguably the worlds best SUP (Stand Up Paddle Board) paddles. They needed some eye-grabbing window ads for their dealers and they needed them fast! The problem was the paddles were not back from the factory so we had nothing to photograph. I decided to create the ads as vector illustration using the technical renderings as my guide. The beauty of vector art is it can be scaled up (unlike photographs) without degrading the image. That makes it a great solution for large format design like billboards and large wall ads. Illustration also has a way of making products seem hyper-real- kinda like putting eyeliner on a stage performer. It gives the performance a little punch and transmits the message over a greater distance.