“We love our new logo and website! We also love being able to update our menu anytime, anyplace, from our mobile phones. We can create our specials based on what is fresh and fun and update the evenings menu while we are shopping!
-Tristan Evans -The Sapphire Hotel
Perception Management
Is your brand story empowering and relevant? Does it add both real and intrinsic value? I help businesses manage perception.
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Design Matters
Great graphic design is equal parts art, science and dark magic. You learn the art and science part in school but they don't usually teach the black magic stuff. Most will never learn the weird stuff unless they work within the walls of the top five or so agencies. Advertising is the art of manipulation. I didn't realize that until I found myself inside one of those agencies. That realization changed the way I thought about the responsibility of the design communicator and I decided I wanted my role to have a positive impact. Do you want your business to have a positive impact?
When graphic designers don't know what to say they speak Latin. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Morbi facilisis euismod nisi, sit amet lobortis elit interdum sit amet. Ut facilisis turpis et urna pharetra, id aliquam felis rutrum. In a mi quam. Nunc sollicitudin nisl ac ex pretium, quis consequat ex volutpat. Curabitur rutrum ligula viverra ligula dignissim feugiat. Duis a quam tortor.
