Spry Snowboards

Spry Snowboards
project: Print Catalog
direction: Matt Moore
photography: Matt Moore
design: Matt Moore

Penetrating an already saturated snowboard market was intriguing. We saw what the competition was doing – following each other like a bunch of sheep – so we took a new direction.

The result? Our departure had the phones ringing off the hook and the kids drooling. MTV enlisted us to adorn the set of their winter sports show, bringing six months of free international exposure. The next season the sheep were following our tail.